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Origins of the campaign
Support local businesses and strengthen our community

In March 2006, Cyclone Larry devastated Innisfail. The catastrophic winds caused severe damage to the township and left many businesses unable to service the needs of the community.

While struggling to rebuild and repair, these businesses were forced to watch regular customers travel to other towns and cities to replace household items and other belongings destroyed by the cyclone – depriving Innisfail’s battered commercial centre of sorely needed income.

Physical infrastructure has been restored and the Innisfail CBD is now back in business. However, the disruption to local spending habits caused by Cyclone Larry has left a lingering concern in the Innisfail business community about the level of patronage and support they can expect from residents in the future.

The Innisfail Chamber of Commerce is seeking to address these concerns by launching a campaign designed to bring about a long-term shift in consumer culture.

The “I’m a real local” campaign aims to encourage residents to develop a sense of pride in and commitment to a healthy local business district which can offer them an impressive range of consumer goods and a degree of personalised service they could not obtain outside Innisfail.

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