“The “I’m a real local” campaign aims to make sure we remember that local businesses are part of the backbone of our community: they not only supply goods and services, they provide employment as well. And they always get behind community causes.

“To keep our community strong, we need to make sure our local businesses continue to thrive.”

Melbourne Storm full-back, Billy Slater
“When I come home, it’s great to see local businesses still thriving in Innisfail. I’ve known a lot of those business owners since I was a kid – and they remember me.

“That’s what’s I like about Innisfail and I know most people feel the same way. The business owners here are part of the community, not just some anonymous multi-national company.

“So when you shop local, you aren’t just supporting local businesses, you are supporting your community as well. And it’s a great community!”

NQ Cowboys centre-wing, Ty Williams
"Born and bred in Innisfail, I know how important customer loyalty is for local businesses. I believe the 'I'm a real local 'campaign is a good way to remind Innisfail residents that without their support, local businesses would not survive."

“I’m a real local” campaign champions

Well-respected locals and community leaders appreciate the important role that local businesses play in the daily life of the community – and their crucial role in the long-term prosperity of the community.

“I’m a real local” campaign champions, Richard Graham, Merle McAlonan and Vince Vandeleur are keen to raise community awareness of the importance of shopping locally. They share their views below…

Innisfail High deputy principal, Richard Graham
"The great thing about shopping locally is the people behind the counter. Locals who care about the product they sell, who know the best product for you in Innisfail and handy back-up service and advice.

"People you know, easy and convenient access and service with a smile - what more could you ask for?

"Shopping locally also guarantees local jobs for our youth now and into the future."

Deputy controller Johnstone SES Unit (SES member for 24 years), Merle McAlonan
“Real communities recognise the responsibilities and rewards involved supporting each other through the good times and the bad times.

“It is easier to recognise and applaud community spirit in the face of catastrophes like Cyclone Larry. But it is just as important to demonstrate community spirit during daily life – that includes supporting local businesses by shopping locally.”